Theodorakis, Nicholas D; Alexandris, Kostas; Ko, Yong Jae - In: International Journal of Sports Marketing and Sponsorship 12 (2011) 4, pp. 57-71
This study examines the mediating role of Overall Service Quality in the service quality-customer satisfaction relationship in the context of professional football. Quantitative data were collected from a survey of 415 spectators attending a professional football game in Greece. A confirmatory...