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Delineating the effect of market orientation on services performance: a component-wise approach

Tsiotsou, Rodoula H. - In: The Service Industries Journal 30 (2008) 3, pp. 375-403

This article attempts to delve deeper into the relationship between the three core components of market orientation and service performance, settle literature inconsistencies and provide insights into the role of each component. A conceptual model is presented in which a synergetic mechanism...

Persistent link: https://www.econbiz.de/10010620450

Strategic marketing in tourism services

Tsiotsou, Rodoula H. (contributor) - 2012 - 1. ed.

Persistent link: https://www.econbiz.de/10009623660

Sport team loyalty: integrating relationship marketing and a hierarchy of effects

Tsiotsou, Rodoula H. - In: The journal of services marketing 27 (2013) 6, pp. 458-471

Persistent link: https://www.econbiz.de/10010179649

Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation

Rigopoulou, Irini D.; Tsiotsou, Rodoula H.; Kehagias, … - In: Journal of marketing management : MM 24 (2008) 9-10, pp. 979-996

Persistent link: https://www.econbiz.de/10008177548

Segmenting soccer spectators by attachment levels: a psychographic profile based on team self-expression and involvement

Alexandris, K.; Tsiotsou, Rodoula H. - In: European Sport management quarterly : ESMQ 12 (2012) 1, pp. 65-82

Persistent link: https://www.econbiz.de/10009834794

Investigating the role of enduring and situational involvement with the program context on advertising effectiveness

Tsiotsou, Rodoula H. - In: Journal of marketing communications 19 (2013) 2, pp. 114-135

Persistent link: https://www.econbiz.de/10010083078

Understanding the effects of market orientation and e-marketing on service performance

Tsiotsou, Rodoula H.; Vlachopoulou, Maria - In: Marketing intelligence & planning 29 (2011) 2, pp. 141-156

Persistent link: https://www.econbiz.de/10008928088

Strategic marketing in tourism services

Tsiotsou, Rodoula H. (ed.) - 2012

Persistent link: https://www.econbiz.de/10013550506

Delineating transformative value creation through service communications : an integrative framework

Tsiotsou, Rodoula H.; Diehl, Sandra - In: Journal of service management 33 (2022) 4/5, pp. 531-551

Persistent link: https://www.econbiz.de/10013325702

Tracing customer orientation and marketing capabilities through retailers' websites : a strategic approach to internet marketing

Tsiotsou, Rodoula H.; Rigopoulou, Irini D.; Kehagias, … - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 2, pp. 79-94

Persistent link: https://www.econbiz.de/10008662198