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Marketing tourism services : responding to current challenges
Tsiotsou, Rodoula H. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008652241
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The effect of the Olympic Games on the tourism industry of the host country
Tsiotsou, Rodoula H.; Gouri, Nicole - In: Marketing and management sciences : proceedings of the …, (pp. 334-338). 2010
Persistent link: https://www.econbiz.de/10003950967
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Understanding the effects of market orientation and e-marketing on service performance
Tsiotsou, Rodoula H.; Vlachopoulou, Maria - In: Marketing intelligence & planning 29 (2011) 2, pp. 141-155
Persistent link: https://www.econbiz.de/10009156912
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Is website interactivity always beneficial? : an elaboration likelihood model approach
Palla, Polyxeni; Tsiotsou, Rodoula H.; Zotos, Yorgos C. - In: The changing roles of advertising : [extended versions …, (pp. 131-145). 2013
Persistent link: https://www.econbiz.de/10009773043
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You're nothing without me : what consumers contribute to brands
Tsiotsou, Rodoula H.; Goldsmith, Ronald E. - In: Psychology of branding, (pp. 55-74). 2013
Persistent link: https://www.econbiz.de/10009775620
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Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement
Alexandris, K.; Tsiotsou, Rodoula H. - In: European Sport management quarterly : ESMQ 12 (2012) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10009514808
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Consumer behaviour in a service context
Tsiotsou, Rodoula H.; Wirtz, Jochen - In: Handbook of developments in consumer behaviour, (pp. 147-201). 2012
Persistent link: https://www.econbiz.de/10009569459
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Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation
Rigopoulou, Irini D.; Tsiotsou, Rodoula H.; Kehagias, … - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 979-995
Persistent link: https://www.econbiz.de/10003786754
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Service research in the new economic and social landscape
Tsiotsou, Rodoula H. (ed.); Wirtz, Jochen (ed.) - 2016
Persistent link: https://www.econbiz.de/10011515330
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The social aspects of consumption as predictors of consumer loyalty : online vs offline services
Tsiotsou, Rodoula H. - In: Journal of service management 27 (2016) 2, pp. 91-116
Persistent link: https://www.econbiz.de/10011564668