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May the force drag your dynamic logo : the brand work-energy effect

Baxter, Stacey M.; Ilicic, Jasmina - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 509-523

Persistent link: https://www.econbiz.de/10011943268

A spokesperson with any name won’t be as charming : the phonetic effect of spokesperson name and gender on personality evaluations

Kulczynski, Alicia; Brennan, Stacey; Ilicic, Jasmina - In: The journal of brand management : an international journal 28 (2021) 2, pp. 221-239

Persistent link: https://www.econbiz.de/10012487261

Sinfully decadent : priming effects of immoral advertising symbols on indulgence

Ilicic, Jasmina; Brennan, Stacey M.; Kulczynski, Alicia - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 61-73

Persistent link: https://www.econbiz.de/10012488850

Keeping it real : examining the influence of co-branding authenticity in cause-related marketing

Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 49-59

Persistent link: https://www.econbiz.de/10012060040

Angelic brand name priming : saintly branded food influences brand healthfulness perceptions

Ilicic, Jasmina; Brennan, Stacey M. - In: European journal of marketing 57 (2023) 4, pp. 1099-1129

Persistent link: https://www.econbiz.de/10014252256

Shake it off and eat less : anxiety-inducing product packaging design influences food product interaction and eating

Ilicic, Jasmina; Brennan, Stacey M. - In: European journal of marketing 56 (2022) 2, pp. 562-583

Persistent link: https://www.econbiz.de/10013173440

Exploring relationship marketing in membership associations

A. Vincent, Nathan; M. Webster, Cynthia - In: European Journal of Marketing 47 (2013) 10, pp. 1622-1640

Purpose – Relationship marketing (RM) studies have produced a range of conclusions that are attributed to the different exchange contexts, strategies and constructs used for analysis. This study aims to explore RM within the context of a membership association to gain insights into membership...

Persistent link: https://www.econbiz.de/10014723926