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Consumer advertising as a sign...
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Advertising
34
Werbung
32
Consumer behaviour
25
Konsumentenverhalten
25
Advertising effects
24
Werbewirkung
24
Einzelhandel
11
Retail trade
11
Creativity
9
Kreativität
8
Marketing
7
Beziehungsmarketing
6
Brand image
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
Retailing
6
Brand
5
Brand management
5
Markenartikel
5
Markenimage
5
Brand equity
4
Kommunikation
4
Markenführung
4
Marketing theory
4
Marketingtheorie
4
Online retailing
4
Online-Handel
4
Psychology of advertising
4
Werbepsychologie
4
Advertising planning
3
Customer satisfaction
3
Food retailing
3
Kundenzufriedenheit
3
Lebensmitteleinzelhandel
3
Nachhaltige Entwicklung
3
Nachhaltigkeit
3
Schweden
3
Sustainability
3
Sustainable development
3
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10
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Article
65
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16
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46
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English
70
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11
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Rosengren, Sara
77
Dahlén, Micael
27
Eisend, Martin
9
Söderlund, Magnus
7
Modig, Erik
6
Törn, Fredrik
6
Åkestam, Nina
6
Campbell, Colin L.
5
Baines, Paul
4
Bondesson, Niklas
4
Colliander, Jonas
4
Liljedal, Karina T.
4
Anselmsson, Johan
3
Antonetti, Paolo
3
Fill, Chris
3
Fröberg, Emelie
3
Karsberg, John
3
Öhman, Niclas
3
Blom, Angelica
2
Demsar, Vlad
2
Farrell, Justine Rapp
2
Hernant, Mikael
2
Hudders, Liselot
2
Huh, Jisu
2
Laczniak, Russell N.
2
Melin, Frans
2
Prebensen, Nina K.
2
Rust, Roland T.
2
Sagfossen, Sofie
2
Sands, Sean
2
Stewart, David W.
2
Szugalski, Stefan
2
Waiguny, Martin K. J.
2
Aksoy, Lerzan
1
Antonetti, Paoli
1
Berg, Hanna
1
Bigné Alcañiz, J. Enrique
1
Buoye, Alexander John
1
Cheng, Zixuan Mia
1
Choungprayoon, Tanetpong
1
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Springer Fachmedien Wiesbaden
2
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <17., 2018, Valencia>
1
ICORIA <Veranstaltung> <18., 2019, Krems an der Donau>
1
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Journal of advertising : official publication of the American Academy of Advertising
11
Journal of retailing and consumer services
10
Journal of advertising research
9
International journal of advertising : the review of marketing communications
7
Advances in advertising research
4
European Advertising Academy
3
European Journal of Marketing
3
European journal of marketing : EJM
2
Journal of Product & Brand Management
2
Journal of marketing communications
2
Research
2
SSE working paper series in business administration
2
The journal of product & brand management
2
Advertising in new formats and media : current research and implications for marketers
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
EAA Series
1
International Journal of Contemporary Hospitality Management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of service industry management : IJSIM
1
Journal of Advertising Research
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of marketing education : JME
1
Journal of service management
1
Journal of service research
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
Psychology & marketing
1
SSE/EFI Working Paper Series in Business Administration
1
Springer Gabler Research
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
63
OLC EcoSci
10
Other ZBW resources
6
RePEc
2
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51
Marketing
Baines, Paul
;
Fill, Chris
;
Rosengren, Sara
-
2017
-
Fourth edition
Persistent link: https://www.econbiz.de/10011585178
Saved in:
52
If advertising won't die, what will it be? Toward a working definition of advertising
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10011591604
Saved in:
53
Comment : is advertising a zombie?
Rust, Roland T.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 346-347
Persistent link: https://www.econbiz.de/10011591605
Saved in:
54
Comment : speculations of the future of advertising redux
Stewart, David W.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 348-350
Persistent link: https://www.econbiz.de/10011591606
Saved in:
55
Comment : advertising's domain and definition
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 351-352
Persistent link: https://www.econbiz.de/10011591607
Saved in:
56
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
57
Comment : advertising won't die, but defining it will continue to be challenging
Huh, Jisu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 356-358
Persistent link: https://www.econbiz.de/10011591610
Saved in:
58
Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
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59
Does the label fit the channel? : how "bricks" and "clicks" influence demand for environmental and social sustainability labels
Fröberg, Emelie
;
Kolesova, Svetlana
;
Rosengren, Sara
- In:
Journal of service research
27
(
2024
)
1
,
pp. 124-140
Persistent link: https://www.econbiz.de/10014580397
Saved in:
60
Exploring the value of shoppable live advertising : liveness and shoppability in advertising media and future research avenues
Plangger, Kirk
;
Cheng, Zixuan Mia
;
Hao, Jianyu
;
Wang, Yiru
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 129-132
Persistent link: https://www.econbiz.de/10012642982
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