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The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations

Dahlén, Micael; Thorbjørnsen, Helge; Colliander, Jonas; … - In: Journal of advertising research 60 (2020) 1, pp. 3-11

Persistent link: https://www.econbiz.de/10012293491

From customer experience to human experience : uses of systematized and non-systematized knowledge

Roggeveen, Anne L.; Rosengren, Sara - In: Journal of retailing and consumer services 67 (2022), pp. 1-7

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The role of bonuses in loyalty programs : a literature review

Hagström, Marcus; Rosengren, Sara; Hagberg, Johan - 2022

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Editorial: advertising in contemporary society

Rosengren, Sara; Eisend, Martin - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1409-1410

Persistent link: https://www.econbiz.de/10013484582

A little context, please! : understanding consumer responses to online advertising

Eisend, Martin; Hudders, Liselot; Rosengren, Sara - In: International journal of advertising : the review of … 43 (2024) 4, pp. 601-602

Persistent link: https://www.econbiz.de/10014551013

Principles for advertising responsibly using generative AI

Sands, Sean; Campbell, Colin L.; Ferraro, Carla; … - In: Organizational dynamics : a quarterly review of … 53 (2024) 2, pp. 1-5

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Towards a better understanding of sustainability gaps in retail organizations

Blom, Angelica; Rosengren, Sara; Perzon, Jennie - In: The international review of retail, distribution and … 33 (2023) 5, pp. 539-557

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Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising

Rosengren, Sara (ed.); Dahlén, Micael (ed.); … - 2013

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading...

Persistent link: https://www.econbiz.de/10014277631

Ad creativity in a negative context : how a thanking message frame enhances purchase intention in times of crisis

Demsar, Vlad; Sands, Sean; Rosengren, Sara; Campbell, … - In: Journal of retailing and consumer services 64 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013209573

Tricks of the trade : understanding and utilizing influencer tactics to improve retailer performance

Rosengren, Sara; Campbell, Colin L.; Farrell, Justine Rapp - In: Journal of retailing and consumer services 79 (2024), pp. 1-12

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