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Consumer responses to creative media advertising : a literature review
Eelen, Jiska; Rauwers, Fabiënne; Wottrich, Verena M.; … - In: Advertising in new formats and media : current research …, (pp. 19-46). 2016
Persistent link: https://www.econbiz.de/10011473399
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Consumers' use of augmented reality apps : prevalence, user characteristics, and gratifications
Smink, Anne R.; Reijmersdal, Eva A. van; Noort, Guda van - In: Journal of advertising 51 (2022) 1, pp. 85-94
Persistent link: https://www.econbiz.de/10013362253
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When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?
Koslow, Scott; Sameti, Ardalan; Noort, Guda van; Smit, … - In: Journal of advertising 51 (2022) 3, pp. 385-405
Persistent link: https://www.econbiz.de/10013362321
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Introducing a model of automated brand-generated content in an era of computational advertising
Noort, Guda van; Himelboim, Itai; Martin, Jolie; … - In: Journal of advertising 49 (2020) 4, pp. 411-427
Persistent link: https://www.econbiz.de/10012313116
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Seeing the wood for the trees : how machine learning can help firms in identifying relevant electronic word-of-mouth in social media
Vermeer, Susan A. M.; Araujo, Theo; Bernritter, Stefan F.; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 492-508
Persistent link: https://www.econbiz.de/10012134275
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Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter C.; … - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
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The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne; Remmelswaal, Paola; Fransen, Marieke L. - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
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Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.; Reijmersdal, Eva A. van; Noort, Guda van; … - In: Journal of business research : JBR 118 (2020), pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
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How is influencer follower size related to brand responses? : explaining influencer follower size success through cognitive, affective, and behavioral responses
Reijmersdal, Eva A. van; Domingues Aguiar, Tatiana; … - In: Journal of advertising research 64 (2024) 4, pp. 451-464
Persistent link: https://www.econbiz.de/10015173670
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Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584