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The interaction of traditional and new media
Leckenby, John D. - In: Advertising, promotion, and new media, (pp. 3-29). 2015
Persistent link: https://www.econbiz.de/10011708640
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The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: Journal of retailing and consumer services 61 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
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The effect of users' motivations and interactivity on online word of mouth
Park, Seolwoo - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 855-863
Persistent link: https://www.econbiz.de/10012671494
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Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye; Alvandi, Mohsen - In: International journal of internet marketing and … 14 (2020) 3, pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
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Online interactive storytelling : evaluation of the viewer experience of 360-degree videos
Świerczyńska-Kaczor, Urszula; Żelazowska, Monika; … - In: Journal of economics & management 36 (2019) 2, pp. 105-122
Persistent link: https://www.econbiz.de/10012173798
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The corporate communication executives’ interactive engagement through digital media
Camilleri, Mark Anthony; Isaías, Pedro - In: Strategic corporate communication in the digital age, (pp. 52-72). 2021
Persistent link: https://www.econbiz.de/10012491140
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The "shape" of interaction networks on Twitter
Findlay, Kyle - In: International journal of market research : JMRS ; the … 60 (2018) 5, pp. 439-462
Persistent link: https://www.econbiz.de/10011962730
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"From information to interaction" : website and social media usage and trends in top Indian higher education institutions
Tripathi, Rakhi - In: International journal of business information systems : … 29 (2018) 2, pp. 139-154
Persistent link: https://www.econbiz.de/10011980216
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Relational practices on commercial Facebook wall interactions
Bou-Franch, Patricia - In: Technology mediated service encounters, (pp. 223-244). 2019
Persistent link: https://www.econbiz.de/10012057361
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Non-dyadic human-robot interactions and online brand communities
Lima, Vitor; Zanini, Marco Tulio; Irigaray, Hélio … - In: Marketing intelligence & planning 40 (2022) 6, pp. 724-737
Persistent link: https://www.econbiz.de/10013393525