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Physician selection based on user-generated content considering interactive criteria and risk preferences of patients

Liu, Fan; Liao, Huchang; Al-Barakati, Abdullah - In: Omega : the international journal of management science 115 (2023), pp. 1-21

Persistent link: https://www.econbiz.de/10014304592

Connecting the dots : haptic imagery's sequential impact via serial mediation in Social Commerce Applications

Chong, Sin-Er; Ng, Siew Imm; Norazlyn Kamal Basha; Lim, … - 2024

By integrating the Theory of Interactive Media Effects (TIME) and flow theory, this research investigates the influence of haptic imagery on users' experiences and behavioural intentions within the context of Social Commerce Applications (SCAs). This research delves into the mediating role of...

Persistent link: https://www.econbiz.de/10015374473

Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet

Bauer, Hans H. (ed.) - 2008 - 2., überarb. und erw. Aufl.

Persistent link: https://www.econbiz.de/10003747568

Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet

Bauer, Hans H. (ed.) - 2007

Persistent link: https://www.econbiz.de/10003438504

Differences in children's processing of advergames and TV commercials

Waiguny, Martin K. J.; Terlutter, Ralf - In: Breaking new ground in theory and practice, (pp. 35-51). 2011

Persistent link: https://www.econbiz.de/10009380035

Is website interactivity always beneficial? : an elaboration likelihood model approach

Palla, Polyxeni; Tsiotsou, Rodoula H.; Zotos, Yorgos C. - In: The changing roles of advertising : [extended versions …, (pp. 131-145). 2013

Persistent link: https://www.econbiz.de/10009773043

The effectiveness of recruitment advertisements and recruitment websites : indirect and interactive effects on applicant attraction

Baum, Matthias; Kabst, Rüdiger - In: Human resource management 53 (2014) 3, pp. 353-378

Persistent link: https://www.econbiz.de/10010378688

A model for delivering branding value through high-impact digital advertising

Baron, Shawn D.; Brouwer, Caryb; Garbayo, Amaya - In: Journal of advertising research 54 (2014) 3, pp. 286-291

Persistent link: https://www.econbiz.de/10010419824

Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective

Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309

Persistent link: https://www.econbiz.de/10010365127

A mechanism for on-line advertisement placement to deter click fraud

Zhou, Wei; Bandyopadhyay, Subhajyoti; Cheng, Hsing K.; … - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 9-27

Persistent link: https://www.econbiz.de/10003817274