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Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara; Hu, Qing; Yayla, Ali - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
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An economic model of click fraud in publisher networks
Asdemir, Kursad; Yurtseven, Özden; Yahya, Moin A. - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
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The glitch in on-line advertising : a study of click fraud in pay-per-click advertising programs
Midha, Vishal - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 91-111
Persistent link: https://www.econbiz.de/10003817300
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Pay-per-action model for on-line advertising
Mahdian, Mohammad; Tomak, Kerem - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
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A dual-process model of interactivity effects
Liu, Yuping; Shrum, L. J. - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
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Measuring interactive marketing communication : conceptual foundations and empirical operationalizations
Stewart, David W.; Pavlou, Paul A. - In: Internet advertising : theory and research, (pp. 225-257). 2007
Persistent link: https://www.econbiz.de/10003530851
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Simultaneity and interactivity of the effects of communication elements on consumers' decision making in EWOM systems
Wang, Xinwei; Teo, Hock-hai; Wei, Kwok Kee - In: Journal of electronic commerce research : JECR 16 (2015) 3, pp. 153-174
Persistent link: https://www.econbiz.de/10011372585
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Beauty is truth : the effects of inflated product claims and website interactivity on evaluations of retailers' websites
Franco Valdez, Ana Dolores; Valdez Cervantes, Alfonso; … - In: Journal of business research : JBR 90 (2018), pp. 67-74
Persistent link: https://www.econbiz.de/10011881982
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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne; Voorveld, Hilde; Neijens, Peter C. - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 806-827
Persistent link: https://www.econbiz.de/10012492589