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Using an Elaboration Likelihood Approach to Better Understand the Persuasiveness of Website Privacy Assurance Cues for Online Consumers
Lowry, Paul Benjamin; Moody, Gregory D; Vance, Anthony; … - 2014
model in a free-simulation online experiment, and the results of the analysis indicate that the inclusion of assurance …
Persistent link: https://www.econbiz.de/10014176348
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik; Wangenheim, Florian von; Groene, … - In: Journal of marketing 78 (2014) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
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Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin; Shim, Sung Wook; Jin, Hyun Seung; Khang, … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
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Facebook data breach : a systematic review of its consequences on consumers' behaviour towards advertising
Lulandala, Emmanuel Elioth - In: Strategic system assurance and business analytics, (pp. 45-68). 2020
Persistent link: https://www.econbiz.de/10012240762
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Newsfeed native advertising on Facebook : young millennials' knowledge, pet peeves, reactance and ad avoidance
Youn, Seounmi; Kim, Seunghyun - In: International journal of advertising : the review of … 38 (2019) 5, pp. 651-683
Persistent link: https://www.econbiz.de/10012200311
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Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi; Shin, Wonsun - In: International journal of advertising : the review of … 39 (2020) 2, pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
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Sharing audience data : strategic participation in behavioral advertising networks
Schmeiser, Steven - In: Review of industrial organization : RIO 52 (2018) 3, pp. 429-450
Persistent link: https://www.econbiz.de/10012007971
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The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter - 2018
Persistent link: https://www.econbiz.de/10012111629
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Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455
Persistent link: https://www.econbiz.de/10012249057