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Impact of social media advertising on millennials buying behaviour
Arora, Taanika; Kumar, Arvind; Agarwal, Bhawna - In: International journal of intelligent enterprise 7 (2020) 4, pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
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No trespassing : exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media
Zhu, Yu-Qian; Kanjanamekanant, Kritsapas - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10012494918
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Gender differences in the wearable preferences, device and advertising value perceptions : smartwatches vs. fitness trackers
Gupta, Manali; Sinha, Neena; Singh, Pratibha; Chuah, … - In: International journal of technology marketing : IJTMkt 14 (2020) 2, pp. 199-225
Persistent link: https://www.econbiz.de/10012533943
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Consumers' information control and privacy concerns in personalised social media advertising
Morimoto, Mariko - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 325-352
Persistent link: https://www.econbiz.de/10014318226
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How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna; Arora, Nilesh - In: Journal of global marketing 35 (2022) 3, pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
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Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 140-158
Persistent link: https://www.econbiz.de/10009764257
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Examining the impact of rich media on consumer willingness to pay in online stores
Li, Ting; Meshkova, Zornitsa - In: Electronic commerce research and applications 12 (2013) 6, pp. 449-461
Persistent link: https://www.econbiz.de/10010505460
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Opportunities and challenges of interactive public displays as an advertising medium
José, Rui; Cardoso, Jorge C. S. - In: Pervasive advertising, (pp. 139-157). 2011
Persistent link: https://www.econbiz.de/10009348761
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Effects of interactive and imagery-strong websites
Kiss, Greg; Esch, Franz-Rudolf - In: International advertising and communication : current …, (pp. 361-377). 2006
Persistent link: https://www.econbiz.de/10003378191
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Fundraising in an interactive online environment
Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350
Persistent link: https://www.econbiz.de/10011483473