Narrow search
Showing 321 - 330 of 137,371
Cover Image
AI and advertising unraveling the dynamics of consumer behavior and brand engagement
Ahuja, Komal - In: Advances in digital marketing in the era of artificial …, (pp. 1-6). 2025
Persistent link: https://www.econbiz.de/10015196632
Cover Image
The effectiveness of using artificial intelligence techniques in advertising on social media
Hmidi, Thouraya; Zaidi, Aicha - In: Advances in digital marketing in the era of artificial …, (pp. 122-131). 2025
Persistent link: https://www.econbiz.de/10015196721
Cover Image
The impact of brand connectedness on consumer engagement behavior in the social media brand community
Luo, Gongli; Hao, Junying; Ma, He - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10015324472
Cover Image
"Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework"
Bubphapant, Jitpisut; Brandão, Amélia Maria Pinto da Cunha - In: Qualitative market research : an international journal 27 (2024) 1, pp. 129-155
Persistent link: https://www.econbiz.de/10015324635
Cover Image
Participation vs. effectiveness in sponsored tweet campaigns : a quality-quantity conundrum
Peng, Jing; Van Den Bulte, Christophe - In: Management science : journal of the Institute for … 70 (2024) 11, pp. 7961-7983
Persistent link: https://www.econbiz.de/10015145027
Cover Image
Greenwashing and brand perception : a consumer sentiment analysis on organisations accused of greenwashing
Baxter, Katherine; Ghandour, Rajab; Histon, Wendy - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 149-179
Persistent link: https://www.econbiz.de/10015066821
Cover Image
Facebook ad engagement : a cross-cultural analysis
Sharma, Kavita; Lulandala, Emmanuel Elioth - In: Global business review 25 (2024) 4, pp. 1047-1073
Persistent link: https://www.econbiz.de/10015163003
Cover Image
Data-driven budget allocation of retail media by ad product, funnel metric, and brand size
Qin, Vivian; Pauwels, Koen; Zhou, Bobby - In: Journal of marketing analytics : JMA 12 (2024) 2, pp. 235-249
Persistent link: https://www.econbiz.de/10015137870
Cover Image
Not all friends are created equal : the effect of friendship type on performance of shared native ads on social media
He, Yuanqiong; Qi, Zhou; Canfield, Jessica; Hong, Yuan - In: Journal of business research : JBR 183 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015143965
Cover Image
Effectiveness of femvertising communications on social media : how brand promises and motive attributions impact brand equity and endorsement outcomes
Rudeloff, Christian; Bruns, Joke - In: Corporate communications : an international journal 29 (2024) 6, pp. 879-897
Persistent link: https://www.econbiz.de/10015272584