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Facebook marketing : an hour a day
Treadaway, Chris; Smith, Mari - 2010
Persistent link: https://www.econbiz.de/10003895949
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Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin - In: Journal of advertising research 51 (2011) 1, pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
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Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica; Hildebrand, Christian; … - In: Pervasive advertising, (pp. 207-225). 2011
Persistent link: https://www.econbiz.de/10009348750
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Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; … - 2012
Persistent link: https://www.econbiz.de/10009488306
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Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
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The rock in the pond : how online buzz and offline WOM can make a strong message even more powerful
LaPointe, Pat - In: Journal of advertising research 51 (2011) 3, pp. 456-457
Persistent link: https://www.econbiz.de/10009383712
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Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.; Daugherty, Terry - In: Journal of marketing communications 18 (2012) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
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Online video advertisement avoidance : can interactivity help?
Hussain, Dildar; Lasage, Hélène - In: The journal of applied business research 30 (2014) 1, pp. 43-49
Persistent link: https://www.econbiz.de/10010252121
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DMA print tracking : attributes of media channels
Jain, Yashraj; Reed, David - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734