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Web advertising
Baeza-Yates, Ricardo - In: E-commerce and web technologies : 11th international …, (pp. 143-145). 2010
Persistent link: https://www.econbiz.de/10010216764
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Interaktionstreiber in der Facebook-Kommunikation : eine empirische Studie
Rauschnabel, Philipp A.; Praxmarer-Carus, Sandra; … - In: Impulse für die Markenpraxis und Markenforschung : …, (pp. 271-294). 2012
Persistent link: https://www.econbiz.de/10009747608
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What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen; Riebe, Erica; Sharp, Byron - In: Journal of advertising research 52 (2012) 2, pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
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Are social media and internet-driven technologies all they are cracked up to be? : a case study investigating professional sport "consumption"
Alonso, Abel Duarte; O'Shea, Michelle - In: International journal of leisure and tourism marketing … 3 (2012) 2, pp. 161-178
Persistent link: https://www.econbiz.de/10009658321
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Advertising effectiveness in social networking sites : social ties, expertise, and product type
Chang, Klarissa T. T.; Chen, Wen; Tan, Bernard C. Y. - In: IEEE transactions on engineering management : EM 59 (2012) 4, pp. 634-643
Persistent link: https://www.econbiz.de/10009661236
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"BFF" : Best Facebook Forever? ; the impact of social media attachment on the attitude towards brand presence on Facebook
Helme-Guizon, Agnès; Caldara, Cindy; Raı̈es, Karine - In: Marketing : ZFP ; journal of research and management 35 (2013) 1, pp. 32-39
Persistent link: https://www.econbiz.de/10009727084
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Don't invade my personal space : facebook's advertising dilemma
Beauchamp, Michelle Bednarz - In: The journal of applied business research 29 (2013) 1, pp. 91-96
Persistent link: https://www.econbiz.de/10009713816
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Facebook versus television : advertising value perceptions among females
Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875