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Pointing out differences : consumer evaluations of comparative information across product types
Pant, Anurag; Hsieh, Yi-ching; Lee, Monle; Shen, Chung-han - In: Journal of promotion management : JPM 20 (2014) 3, pp. 390-409
Persistent link: https://www.econbiz.de/10010399894
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If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami; Suganthi, L.; Sivakumaran, … - In: Journal of advertising : official publication of the … 43 (2014) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
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Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang; Pant, Anurag; Hiesh, Yi-ching; Lee, Monle - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
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Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science 33 (2014) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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Social media advertising value : the case of transitional economies in Southeast Asia
Dao, William Wan-tien; Le, Angelina Nhat Hanh; Cheng, … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 271-294
Persistent link: https://www.econbiz.de/10010362915
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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
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Personality types and Facebook advertising : an exploratory study
Clark, Lillian; Çallı, Levent - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
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Consumer : brand engagement on Facebook ; liking and commenting behaviors
Kabadayi, Sertan; Price, Katherine - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 203-223
Persistent link: https://www.econbiz.de/10010410382
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Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
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Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612
Persistent link: https://www.econbiz.de/10010128867