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The lasting effects of social media trends on advertising
Wright, Elizabeth; Khanfar, Nile M.; Harrington, Catherine - In: Journal of business & economics research 8 (2010) 11, pp. 73-80
Persistent link: https://www.econbiz.de/10008772610
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Peer or expert? : the persuasive impact of YouTube public service announcement producers
Paek, Hye-jin; Hove, Thomas; Jeong, Hyun Ju; Kim, Mikyoung - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 161-188
Persistent link: https://www.econbiz.de/10008936310
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From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter; Ewing, Michael; Heerden, Gené van; Pitt, … - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
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Guest editorial: advertising and social media
Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 11-12
Persistent link: https://www.econbiz.de/10008936346
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Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.; Hair, Neil - In: Online consumer behavior : theory and research in …, (pp. 209-236). 2012
Persistent link: https://www.econbiz.de/10009567792
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The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew; Mud, Graham; Rich, Mike; Bruich, Sean - In: Journal of advertising research 52 (2012) 1, pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
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Is online word of mouth higher for new models or redesigns? : an investigation of the automobile industry
Feng, Jie; Papatla, Purushottam - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 92-101
Persistent link: https://www.econbiz.de/10009558963
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Studienergebnisse zum Einsatz von Social Media im B2B-Bereich
Bulander, Rebecca; Wüstemann, Johanna - In: Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …, (pp. 127-151). 2012
Persistent link: https://www.econbiz.de/10009559277
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Effizienzmessungen im Social Media Marketing
Simmet-Blomberg, Heike - In: Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …, (pp. 113-125). 2012
Persistent link: https://www.econbiz.de/10009559278
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Persuasive messages, popularity cohesion, and message diffusion in social media marketing
Chang, Yu-Ting; Yu, Hueiju; Lu, Hsi-Peng - In: Journal of business research : JBR 68 (2015) 4, pp. 777-782
Persistent link: https://www.econbiz.de/10010504999