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The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten - In: Handbook of research on integrating social media into …, (pp. 73-87). 2015
Persistent link: https://www.econbiz.de/10011294616
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What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte; Reich, Jens-Christian; Gavilanes Laso, … - In: Journal of advertising research 55 (2015) 2, pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
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The impact of brand communication on brand equity through Facebook
Schivinski, Bruno; Dąbrowski, Dariusz - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
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The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme - In: Electronic commerce research 15 (2015) 2, pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
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The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas; Erlandsson, Susanna - In: Journal of marketing communications 21 (2015) 2, pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
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Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette - In: Journal of marketing communications 21 (2015) 2, pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
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Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna - In: Psychology & marketing 32 (2015) 3, pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty; Bright, Laura - In: International journal of internet marketing and … 8 (2013/14) 3, pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
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On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias - 2015
Persistent link: https://www.econbiz.de/10011343798