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Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness
Kaynak, Erdener; Kara, Ali; AlSaleh, Dhoha A. - In: Journal of euromarketing 26 (2017) 3/4, pp. 106-127
Persistent link: https://www.econbiz.de/10011878194
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Behavioral implications of international social media advertising : an investigation of intervening and contingency factors
Johnston, Wesley J.; Khalil, Shadab; Le, Angelina Nhat Hanh - In: Journal of international marketing 26 (2018) 2, pp. 43-61
Persistent link: https://www.econbiz.de/10011879488
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Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter; Mukerji, Bhasker; Alryalat, … - In: Journal of retailing and consumer services 43 (2018), pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
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Role of personalization in shaping attitudes towards social media ads
Aydin, Gökhan - In: International journal of e-business research : an … 14 (2018) 3, pp. 54-76
Persistent link: https://www.econbiz.de/10011886505
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The impact of advertising media strategy on consumer buying behaviour with special reference to FMCG products
Kaushik, Tanuja; Baliyan, Rashi - In: GITAM journal of management : a quarterly publication … 15 (2017) 4, pp. 128-143
Persistent link: https://www.econbiz.de/10011886855
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Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki; King, Karen Whitehill - In: Psychology & marketing 35 (2018) 10, pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
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Calculation of facebook marketing effectiveness in terms of ROI
Semerádová, Tereza; Weinlich, Petr - In: Leveraging computer-mediated marketing environments, (pp. 286-310). 2019
Persistent link: https://www.econbiz.de/10011971361
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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Feelings generated by threat appeals in social marketing : text and emoji analysis of user reactions to anorexia nervosa campaigns in social media
Gomes, Rita Ferreira; Casais, Beatriz - In: International review on public and non-profit marketing 15 (2018) 4, pp. 591-607
Persistent link: https://www.econbiz.de/10011956164
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Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011917615