Narrow search
Showing 451 - 460 of 137,371
Cover Image
Consumer responses to covert advertising in social media
Göbel, Fabian; Meyer, Anton; Ramaseshan, B.; Bartsch, Silke - In: Marketing intelligence & planning 35 (2017) 5, pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Cover Image
Framing social media communication : investigating the effects of brand post appeals on user interaction
Wagner, Timm; Baccarella, Christian V.; Voigt, Kai-Ingo - In: European management journal 35 (2017) 5, pp. 606-616
Persistent link: https://www.econbiz.de/10011775130
Cover Image
Like is a verb : exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement
Renton, Michelle; Simmonds, Hamish - In: The journal of product & brand management 26 (2017) 4, pp. 365-374
Persistent link: https://www.econbiz.de/10011777364
Cover Image
Social media advertising : factors influencing consumer ad avoidance
Ferreira, Carlos; Michaelidou, Nina; Moraes, Caroline; … - In: Journal of customer behaviour 16 (2017) 2, pp. 183-201
Persistent link: https://www.econbiz.de/10011745843
Cover Image
Impact of social media advertising on high energy drink preferences and consumption
Rambe, Patient; Jafeta, Retumetse Joyce - In: The journal of applied business research 33 (2017) 4, pp. 653-668
Persistent link: https://www.econbiz.de/10011746591
Cover Image
Collective destination marketing in China : leveraging social media celebrity endorsement
Fath, Benjamin P.; Fiedler, Antje; Li, Zixuan; … - In: Tourism analysis : an interdisciplinary tourism & … 22 (2017) 3, pp. 377-387
Persistent link: https://www.econbiz.de/10011746867
Cover Image
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Cover Image
Impact of entertainment motivational drivers on user acceptance of online social network banner advertising : a gratification perspective
Mir, Imran Anwar - In: Zagreb international review of economics & business 20 (2017) 1, pp. 19-47
Persistent link: https://www.econbiz.de/10011752802
Cover Image
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.; Paulich, Brianna JeeWon; Greene, Mallik - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Cover Image
Examining the role of relationship factors on eWOM effectiveness in social media
Kim, Junga; Lee, Chunsik - In: International journal of internet marketing and … 11 (2017) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10011741650