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A standard for digital signage privacy
Geiger, Harley Lorenz - In: Pervasive advertising, (pp. 103-117). 2011
Persistent link: https://www.econbiz.de/10009348769
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Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius - 2016
Persistent link: https://www.econbiz.de/10011459873
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Frontiers: digital hermits
Miklós-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery; … - In: Marketing science 43 (2024) 4, pp. 697-708
Persistent link: https://www.econbiz.de/10014636275
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Predicting online donation intention in donation-based crowdfunding apps : a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns
Bhatt, Viral; Pandey, Sudhir; Patel, Ritesh; Ghodake, … - In: Journal of nonprofit & public sector marketing 37 (2025) 1, pp. 80-104
Persistent link: https://www.econbiz.de/10015191893
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Behavioral studies on technology acceptance and bounded rationality
Brecht, Franziska - 2012
Persistent link: https://www.econbiz.de/10009690171
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Privacy Decision-Making in Digital Markets : Eliciting Individuals' Preferences for Transparency
Sachs, Nikolai; Schnurr, Daniel - 2021
loss. In this paper, we present the design of an online experiment where student subjects choose between a situation of …
Persistent link: https://www.econbiz.de/10013310466
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Electronic commerce research 23 (2023) 3, pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803