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Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
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Determinants of brand recall in social networking sites
Varnali, Kaan; Gorgulu, Vehbi - In: Strategic uses of social media for improved customer …, (pp. 124-153). 2017
Persistent link: https://www.econbiz.de/10011632744
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Digital advertising : theory and research
Rodgers, Shelly (ed.); Thorson, Esther (ed.) - 2017 - Third edition
Persistent link: https://www.econbiz.de/10011636041
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Extending our understanding of eWOM impact : the role of source credibility and message relevance
O'Reilly, Kelley; MacMillan, Amy; Mumuni, Alhassan G.; … - In: Journal of internet commerce 15 (2016) 2, pp. 77-96
Persistent link: https://www.econbiz.de/10011636443
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Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh; Mai Ngoc Khuong - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
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Strategic role of consumer moments of truth : a marketing challenge in mobile communities
Lysik, Lukasz; Lopacinski, Karol; Kutera, Robert; … - In: Analyzing the strategic role of social networking in …, (pp. 22-44). 2017
Persistent link: https://www.econbiz.de/10011530611
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Online video advertisements' effect on purchase intention : an exploratory study on youth
Jain, Geetika; Rakesh, Sapna; Chaturvedi, Kostubh Raman - In: International journal of e-business research : an … 14 (2018) 2, pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
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Promoting charitable donation campaigns on social media
Tugrul, Tugba Orten; Lee, Eun Mi - In: The service industries journal 38 (2018) 3/4, pp. 149-163
Persistent link: https://www.econbiz.de/10011848060
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Facebook user's habits in getting commercial information : a study on Hong Kong students
Cheung, Fanny Sau-Lan; Leung, Wing-fai - In: Economics, management and financial markets 11 (2016) 3, pp. 56-71
Persistent link: https://www.econbiz.de/10011814242
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On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo; Taheri, Babak; Farrington, Thomas; … - In: Tourism management : research, policies, practice 66 (2018), pp. 339-347
Persistent link: https://www.econbiz.de/10011814767