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Consumers' attitude toward Facebook advertising
Ferreira, Fátima; Barbosa, Belem - In: International journal of electronic marketing and … 8 (2017) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10011790496
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A study on the effects of social media marketing activities on brand equity and customer response in the airline industry
Seo, Eun-Ju; Park, Jin-Woo - In: Journal of air transport management 66 (2018), pp. 36-41
Persistent link: https://www.econbiz.de/10011791960
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Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela; Rita, Paulo; Salgueiro, Maria de Fátima - In: Journal of marketing communications 24 (2018) 2, pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
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Factors affecting Jordanian consumers' attitudes towards Facebook advertising : case study of tourism
Abu-Ghosh, Dina Hesham; Al-Dmour, Hani; Alalwan, Ali … - In: Emerging markets from a multidisciplinary perspective : …, (pp. 285-302). 2018
Persistent link: https://www.econbiz.de/10011825175
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Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter; Kumar, Vinod; Kumar, Uma; … - In: Emerging markets from a multidisciplinary perspective : …, (pp. 315-328). 2018
Persistent link: https://www.econbiz.de/10011825178
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Large-scale network analysis for online social brand advertising
Zhang, Kunpeng; Bhattacharyya, Siddhartha; Ram, Sudha - In: Management information systems : mis quarterly 40 (2016) 4, pp. 849-868
Persistent link: https://www.econbiz.de/10011612492
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Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe; Ahn, Sun Joo - In: Journal of marketing communications 22 (2016) 5, pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
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Consumer based brand equity in the 21st century : an examination of the role of social media marketing
Yazdanparast, Atefeh; Joseph, Mathew; Muniz, Fernanda - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 243-255
Persistent link: https://www.econbiz.de/10011615374
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Brands, friends, & viral advertising : a social exchange perspective on the ad referral processes
Hayes, Jameson L.; King, Karen Whitehill; Ramirez, Artemio - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 31-45
Persistent link: https://www.econbiz.de/10011615959
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Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave; Wang, Jeff Jianfeng - In: Journal of business research : JBR 74 (2017), pp. 133-138
Persistent link: https://www.econbiz.de/10011675465