Narrow search
Showing 521 - 530 of 137,396
Cover Image
Survey of measures evaluating advertising effectiveness based on users' web activity
Bhat, Subodh; Bevans, Michael; Sengupta, Sanjit - In: Advertising, promotion, and new media, (pp. 68-99). 2015
Persistent link: https://www.econbiz.de/10011708656
Cover Image
Advergame playing motivations and effectiveness : a uses and gratifications perspective
Youn, Seounmi; Lee, Mira - In: Advertising, promotion, and new media, (pp. 320-347). 2015
Persistent link: https://www.econbiz.de/10011708759
Cover Image
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Cover Image
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah - In: Journal of promotion management : JPM 24 (2018) 1, pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Cover Image
Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry; Okoe, Abednego Feehi - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
Cover Image
Response to advertising on online social networks : the role of social capital
Pinho, José Carlos; Soares, Ana Maria - In: International journal of consumer studies 39 (2015) 3, pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
Cover Image
Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B. - In: International journal of internet marketing and … 12 (2018) 1, pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Cover Image
Identification of web user segments based on beliefs about online ads
Nasir, V. Aslihan - In: Journal of internet commerce 16 (2017) 3, pp. 231-254
Persistent link: https://www.econbiz.de/10011804502
Cover Image
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.; Schweidel, David A. - In: Marketing science 38 (2019) 3, pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Cover Image
Visual modality of engagement : conceptualization, typology of forms, and outcomes
Azer, Jaylan; Blasco-Arcas, Lorena; Alexander, Matthew - In: Journal of service research 27 (2024) 2, pp. 231-249
Persistent link: https://www.econbiz.de/10014580426