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Influencer Marketing for Brands : What YouTube and Instagram Can Teach You About the Future of Digital Advertising

Levin, Aron - 2020 - 1st ed. 2020

Chapter 1: Origins -- Chapter 2: People Are Media Companies -- Chapter 3: Influence Is an Outcome, Not a Profession -- Chapter 4: The Art and Science of Creativity -- Chapter 5: Creator-Centric Strategies -- Chapter 6: 1:1 Relationships at Scale -- Chapter 7: The 4-Step Influencer Marketing...

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Focusing on others before you shop : exposure to Facebook promotes conventional product configurations

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