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Effect of short video ads on sales through social media : the role of advertisement content generators
Ge, Jiaoju; Sui, Yuepeng; Zhou, Xiaofeng; Li, Guoxin - In: International journal of advertising : the review of … 40 (2021) 6, pp. 870-896
Persistent link: https://www.econbiz.de/10012623904
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UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye; Ko, Eunju - In: International journal of advertising : the review of … 40 (2021) 6, pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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1 + 1 < 2! : effects of social media engagement and advertising on firm value of tourism and hospitality companies
Yang, Shuai; Liu, Yahui; Wu, Xiaojun - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 8, pp. 1417-1439
Persistent link: https://www.econbiz.de/10012624201
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Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng; Thabethe, Thabile - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee; Seduram, Linda; Tan Sin Kwang; … - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
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The effects of message tone and formats of CSR messages on engagement in social media
Chae, Myoung-Jin - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 501-511
Persistent link: https://www.econbiz.de/10012671429
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The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah; Wulandari, Nuri; Nasution, Reza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
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A consumer socialization approach to understanding advertising avoidance on social media
Chinchanachokchai, Sydney; De Gregorio, Federico - In: Journal of business research : JBR 110 (2020), pp. 474-483
Persistent link: https://www.econbiz.de/10012237882
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A framework for Facebook advertising effectiveness : a behavioral perspective
Wiese, Melanie; Martínez-Climent, Carla; … - In: Journal of business research : JBR 109 (2020), pp. 76-87
Persistent link: https://www.econbiz.de/10012238028