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Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
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What are likes worth? : a Facebook page field experiment
Mochon, Daniel; Johnson, Karen H.; Schwartz, Janet; … - In: Journal of marketing research : JMR 54 (2017) 2, pp. 306-317
Persistent link: https://www.econbiz.de/10011697386
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When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 4, pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
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What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu; Rodgers, Shelly - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
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A Comparison of Approaches to Advertising Measurement : Evidence from Big Field Experiments at Facebook
Gordon, Brett R. - 2018
from 15 US advertising experiments at Facebook comprising 500 million user-experiment observations and 1.6 billion ad …
Persistent link: https://www.econbiz.de/10012932910
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Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science 39 (2020) 6, pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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Running field experiments using Facebook split test
Orazi, Davide C.; Johnston, Allen C. - In: Journal of business research : JBR 118 (2020), pp. 189-198
Persistent link: https://www.econbiz.de/10012288588
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A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science 38 (2019) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
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Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli; Huang, Yan; Bortree, Denise Sevick; Waters, … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
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Make me happy, make it credible : the effect of CSR message framing on online brand engagement
Cordero-Gutiérrez, Rebeca; Aljarah, Ahmad; López, Manuela - In: Management decision 62 (2024) 2, pp. 532-548
Persistent link: https://www.econbiz.de/10014637160