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Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin; Kim, Eunice - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
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The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad; Idris, Izian; Mason, Cordelia; Shenn … - In: International journal of financial research 10 (2019) 5, pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
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Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do; Campos, Roberta Dias; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
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Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria; Waller, David - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 15/16, pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
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You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu; Kim, Hyejin; Rath, Bhavtosh; Lu, Xinyu; … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
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Can social media interaction and message features influence nonprofessional investors' perceptions of firms?
Kipp, Peter C.; Zhang, Yibo; Tadesse, Amanuel F. - In: The journal of information systems : JIS ; a semiannual … 33 (2019) 2, pp. 77-98
Persistent link: https://www.econbiz.de/10012129102
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Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
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Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Nu, Su; Mariadoss, Babu John; Reynolds, Dennis - In: Journal of hospitality and tourism insights 2 (2019) 4, pp. 377-390
Persistent link: https://www.econbiz.de/10012131599
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The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Park, Hyun Jung; Lin, Li Min - In: Journal of retailing and consumer services 52 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012132267
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Interface effects of online media on tourists' attitude changes
Park, Oun-Joung; Kim, Kyungmin; Ryu, Jong-hyun - In: Tourism management perspectives : TMP 30 (2019), pp. 262-274
Persistent link: https://www.econbiz.de/10012008371