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The impact of management social intelligence on socio-cultural advertising effectiveness : case study: socio-cultural advertising of Isfahan city
Aghdaie, Fathollah Amiri; Teimouri, Hadi; Hosseini, … - In: International journal of services and operations management 34 (2019) 2, pp. 197-209
Persistent link: https://www.econbiz.de/10012154628
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YouTube advertising : exploring its effectiveness
Djafarova, Elmira; Kramer, Kristina - In: The marketing review 19 (2019) 1/2, pp. 127-145
Persistent link: https://www.econbiz.de/10012155726
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Increasing clicks through advanced targeting : applying the third-party seal model to airline advertising
Murphy, Daniel - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 5 (2019) 1, pp. 24-30
Persistent link: https://www.econbiz.de/10012157791
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A dual-attitude model of system use : the effect of explicit and implicit attitudes
Serenko, Alexander; Turel, Ofir - In: Information & management : the internat. journal of … 56 (2019) 5, pp. 657-668
Persistent link: https://www.econbiz.de/10012028945
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Spectators' emotional responses in tweets during the Super Bowl 50 game
Chang, Yonghwan - In: Sport management review 22 (2019) 3, pp. 348-362
Persistent link: https://www.econbiz.de/10012099376
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The influence of social media's marketing efforts on brand equity and consumer response
Sehar, Rida; Ashraf, Sarfraz; Azam, Faisal - In: The IUP journal of marketing management : IJMM 18 (2019) 2, pp. 30-53
Persistent link: https://www.econbiz.de/10012102900
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Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis; Assimakopoulos, Costas; Koukoulis, … - In: International journal of internet marketing and … 13 (2019) 2, pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
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The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo; González, Jorge; Villanueva, Julian - In: International journal of internet marketing and … 13 (2019) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
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The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer; Schultz, Carsten D.; Bormann, Patrick - In: International journal of internet marketing and … 13 (2019) 1, pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
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Analysing customers reactions on social media promotional campaigns : a text-mining approach
Saxena, Anant; Chaturvedi, K. R.; Rakesh, Sapna - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 1, pp. 80-99
Persistent link: https://www.econbiz.de/10012161085