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Negative consequences of storytelling in native advertising

Grisby, Jamie L.; Mellema, Hillary N. - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 61-78

Persistent link: https://www.econbiz.de/10012432762

Observing viewers' self-reported and neurophysiological responses to message appeal in social media advertisements

Wajid, Anees; Raziq, Muhammad Mustafa; Ahmed, Qazi Mohammed - In: Journal of retailing and consumer services 59 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012433768

Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations

Thomas, Sujo; Kureshi, Sonal; Yagnik, Arpan - In: International journal of business and emerging markets … 13 (2021) 1, pp. 30-51

Persistent link: https://www.econbiz.de/10012505423

Impact of social media advertisement on consumer purchasing behaviour

Mahesh V J; Thanushree H - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 634-638

Persistent link: https://www.econbiz.de/10012506205

Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation

Dhaoui, Chedia; Webster, Cynthia M. - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 155-175

Persistent link: https://www.econbiz.de/10012506523

The influence of social media advertising on consumer behaviour

Al Akayleh, Fayq - In: Middle East journal of management : MEJM 8 (2021) 4, pp. 344-366

Persistent link: https://www.econbiz.de/10012595011

The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing

Tan, Yingsi; Geng, Shuang; Katsumata, Sotaro; Xiong, Xiaojun - In: Journal of retailing and consumer services 63 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012665878

Social media advertisements and their influence on consumer purchase intention

Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent business & management 8 (2021) 1, pp. 1-18

Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising. Advertisers have long faced one of the most important challenges: low consumer acceptability of commercials. It is vital to identify the most salient elements of social media...

Persistent link: https://www.econbiz.de/10012669053

The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram

Marques, Inês Rios; Casais, Beatriz; Camilleri, Mark … - In: Strategic corporate communication in the digital age, (pp. 131-143). 2021

Persistent link: https://www.econbiz.de/10012491518

How advertising in offline media drives reach of and engagement with brands on Facebook

Voorveld, Hilde; Araujo, Theo; Bernritter, Stefan F.; … - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 785-805

Persistent link: https://www.econbiz.de/10012492586