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Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen - In: Journal of business research : JBR 127 (2021), pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
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The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian; Khoshtaria, Tornike; Tutberidze, Gocha - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
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An investigative study of influencer marketing : nuances, challenges and impact
Ahuja, Yukti; Loura, Indu - In: Journal for global business advancement : JGBA 13 (2020) 5, pp. 561-583
Persistent link: https://www.econbiz.de/10012542173
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Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 130 (2021), pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
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Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno - In: Journal of business research : JBR 130 (2021), pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
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How reliable is Facebook's advertising data for use in social science research? : insights from a cross-national online survey
Grow, André; Perrotta, Daniela; Del Fava, Emanuele; … - 2021
Persistent link: https://www.econbiz.de/10012612925
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The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
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Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
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Facebook Marketing : An Hour a Day
Treadaway, Chris - 2012 - 2nd ed.
The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored...
Persistent link: https://www.econbiz.de/10012600537
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A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.; Hack-Polay, Dieu; Grigoriou, Nicholas; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 526-544
Persistent link: https://www.econbiz.de/10012601213