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Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku - In: International journal of internet marketing and … 15 (2021) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
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Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon; Lee, Eunmi - In: International journal of internet marketing and … 15 (2021) 1, pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
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The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya; Burnaz, Sebnem - In: International journal of internet marketing and … 15 (2021) 2, pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
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Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander; Gautam, Omvir - In: International journal of internet marketing and … 15 (2021) 2, pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
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The impact of digital marketing communication on brand awareness and purchase intention : does customer engagement mediate the relationship between brand awareness and purchase intention?
Abdullah, Mahdi Mahmoud Haji Haider - In: International journal of Islamic marketing and branding 5 (2020) 4, pp. 288-299
Persistent link: https://www.econbiz.de/10012512829
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The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
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Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise; Kerr, Gayle; Drennan, Judy; … - In: Journal of marketing communications 27 (2021) 4, pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
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The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing; Zhao, Xiaoyu - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
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The path to people's responses to native advertising in social media : a perspective of self-presentational desire
Yang, Yanwu; Gao, Ting (Lisa) - In: Information & management : the internat. journal of … 58 (2021) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10012502138
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Consumer attitudes towards social network advertising : predictors and outcomes
Milakovic, Ivana Kursan; Mihić, Mirela; Boljat, Ivana - In: Market : review for marketing theory and practice 32 (2020), pp. 83-97
Persistent link: https://www.econbiz.de/10012652686