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Examining the factors of influence on avoiding personalized ads on Facebook
Dobrinić, Damir; Gregurec, Iva; Dobrinić, Dunja - In: Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis … 39 (2021) 2, pp. 401-428
Persistent link: https://www.econbiz.de/10012804709
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Impacts of duo-regional generic advertising of social media on consumer preference
Chen, Xuqi; Yan, Heng; Gao, Zhifeng; Jiang, Yuan - In: Agribusiness : an international journal 38 (2022) 1, pp. 21-44
Persistent link: https://www.econbiz.de/10012816684
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Social advertisement awareness and social media engagement attitude of consumers : an empirical examination
Shanthi, R.; Rekha, M.; Priya, J. Bhanu - In: International journal of public sector performance … 9 (2022) 1/2, pp. 190-210
Persistent link: https://www.econbiz.de/10012800725
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye; Choi, Yung Kyun; Lee, Sungmi - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
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The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya; Septianto, Felix - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
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Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan; Wang, Ye; Qiao, Fei - In: Journal of global marketing 34 (2021) 1, pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
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The interplay of travelers' psychological distance, language abstraction, and message appeal type in social media advertising
Wang, Saerom; Lehto, Xinran Y. - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1430-1446
Persistent link: https://www.econbiz.de/10012310010
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Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter; Mukerji, Bhasker; Dwivedi, Yogesh K. - In: Journal of retailing and consumer services 46 (2019), pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
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The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583