Narrow search
Showing 71 - 80 of 137,299
Cover Image
The future of buyer-seller interactions : a conceptual framework and research agenda
Ahearne, Michael; Atefi, Yashar; Lam, Son K.; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 22-45
Persistent link: https://www.econbiz.de/10012819737
Cover Image
Social Media Marketing : Strategien für Twitter, Facebook & Co.
Weinberg, Tamar - 2010
Persistent link: https://www.econbiz.de/10003907120
Cover Image
Interactive or reactive? : marketing with Twitter
Burton, Suzan; Soboleva, Alena - In: The journal of consumer marketing 28 (2011) 7, pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
Cover Image
Differential impact of web and mobile interactivity on e-retailers' performance
Gu, Rui; Oh, Lih-bin; Wang, KanLiang - In: Journal of organizational computing and electronic commerce 23 (2013) 4, pp. 325-349
Persistent link: https://www.econbiz.de/10010232536
Cover Image
Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas; Pillai, Prashant S.; Qadir, Abdul; … - In: International journal of e-business research : an … 9 (2013) 3, pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
Cover Image
Effects of perceived interactivity and web organization on user attitudes
Ahn, Taesoo; Hong, Moonki; Pedersen, Paul M. - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 111-128
Persistent link: https://www.econbiz.de/10010376562
Cover Image
Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan; Coffey, Amy Jo - In: Journal of media business studies 11 (2014) 2, pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
Cover Image
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi S. (contributor); Tan, Margaret (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009424021
Cover Image
Dreaming out loud on Pinterest : new forms of indirect persuasion
Phillips, Barbara J.; Miller, Jessica; McQuarrie, Edward F. - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 633-655
Persistent link: https://www.econbiz.de/10010466404
Cover Image
Marketing 2.0-Dienste : innovative Ansätze im Versicherungsmarketing
Schallhorn, Dirk - In: WEB 2.0 : Hype oder Substanz?, (pp. 13-22). 2008
Persistent link: https://www.econbiz.de/10003784620