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Chang, Chun-Tuan; Tok, Dickson; Chu, Xing-Yu (Marcos); … - In: European Journal of Marketing 55 (2020) 5, pp. 1313-1337

Purpose: This paper aims to examine how exposure to sexual images activates the urge to yield to temptation in a subsequent unrelated context. Design/methodology/approach: In Study 1, this paper uses empirical data based on an automobile expo to examine the correlational relationship between...

Persistent link: https://www.econbiz.de/10012411462

The 'I' of the beholder: How gender differences and self-referencing influence charity advertising

Chang, Chun-Tuan; Lee, Yu-Kang - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 447-479

Persistent link: https://www.econbiz.de/10009285725

Effects of message framing, vividness congruency and statistical framing on responses to charity advertising

Chang, Chun-Tuan; Lee, Yu-Kang - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 195-221

Persistent link: https://www.econbiz.de/10008420161

Are consumers moved by a crying tree or a smiling forest? : effects of anthropomorphic valence and cause acuteness in green advertising

Chang, Chun-Tuan; Lee, Hsiao-Ching; Lee, Yu-Kang - In: Journal of advertising research 62 (2022) 4, pp. 367-384

Persistent link: https://www.econbiz.de/10013532002

A close look at research on pursuing the right formula for cause-related marketing advertising

Chang, Chun-Tuan; Cheng, Zhao-Hong; Lee, Yu-Kang; … - In: International journal of advertising : the review of … 42 (2023) 1, pp. 96-108

Persistent link: https://www.econbiz.de/10014233925

Crying victims deserve more? : how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness

Lee, Hsiao-Ching; Chang, Chun-Tuan; Lee, Jia-Ling; … - In: International journal of advertising : the review of … 43 (2024) 7, pp. 1280-1311

Persistent link: https://www.econbiz.de/10015194153

Framing public policy : the impacts of political sophistication and nature of public policy

Lee, Yu-kang; Chang, Chun-tuan - In: The social science journal 47 (2010) 1, pp. 69-89

Persistent link: https://www.econbiz.de/10003955432

The "I"of the beholder : how gender differences and self-referencing influence charity advertising

Chang, Chun-tuan; Lee, Yu-kang - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 447-478

Persistent link: https://www.econbiz.de/10009301337

What sells better in green communications : fear or hope? : it depends on whether the issue is global or local

Lee, Yu-Kang; Chang, Chun-Tuan; Chen, Pei-Chi - In: Journal of advertising research 57 (2017) 4, pp. 379-396

Persistent link: https://www.econbiz.de/10011884937

Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences

Chang, Chun-Tuan; Wu, Yuan-Ciao; Lee, Yu-Kang; Chu, Xing-Yu - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 309-336

Persistent link: https://www.econbiz.de/10011859426