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Effects of message framing, vivideness congruency and statistical framing on responses to charity advertising
Chang, Chun-tuan; Lee, Yu-kang - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 195-220
Persistent link: https://www.econbiz.de/10003978075
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How to use a spokesperson's smile effectively : smile intensity, consumer self-construal, and brand relationship determine and effectiveness
Chang, Chun-Tuan; Lee, Hsiao-Ching; Lee, Yu-Kang; … - In: Journal of advertising research 61 (2021) 4, pp. 436-455
Persistent link: https://www.econbiz.de/10012813778
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Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption : the roles of environmental involvement and locus of control
Cheng, Zhao-Hong; Chang, Chun-Tuan; Lee, Yu-Kang - In: Review of managerial science : RMS 14 (2020) 1, pp. 61-85
Persistent link: https://www.econbiz.de/10012209203
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"I doubt it works!" : the negative impacts of anthropomorphizing healthcare products
Chang, Chun-Tuan; Lee, Hsiao-Ching; Lee, Yu-kang; Wang, … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304088