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Debiasing strategies in the price management process

Bergers, Dominic; Faßnacht, Martin - In: Marketing review St. Gallen : Marketingfachzeitschrift … 34 (2017) 6, pp. 50-58

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Salespeople as boundary spanners : exploring the psychology of the salesperson

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Onlinevertrieb von Premiumautomobilen : die virtuelle Produktionspräsentation in der Online Customer Journey

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Premiumization as a profit growth strategy : a framework of strategic options

Schmitz, Anna-Karina; Faßnacht, Martin - In: Marketing review St. Gallen : Marketingfachzeitschrift … 37 (2020) 3, pp. 60-68

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Dual orientation research: collision or collusion? : the interaction of a return-on-marketing orientation and a relationship marketing orientation

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Combating the negative effects of showrooming : successful salesperson tactics for converting showroomers into buyers

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The Veblen effect revisited : literature and empirical analyses

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Preismanagement : Strategie – Analyse – Entscheidung – Umsetzung

Simon, Hermann; Faßnacht, Martin; Schmitz, Anna-Karina - 2025 - 5., vollständig überarbeitete Auflage

Grundlagen des Preismanagements -- Strategie: Ziele, Pricing-Power und Shareholder-Value -- Strategie: Preispositionierung -- Analyse: Ökonomie des Preises -- Analyse: Ökonomie des Preises -- Entscheidung: Eindimensionale Preise -- Entscheidung: Mehrdimensionale Preise -- Entscheidung:...

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Vertical line extension : a systematic review of research on upward and downward line extension

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Drivers of line extension success : understanding and implementing line extensions of fmcg brands

Biallowons, Sophie; Schmitz, Anna-Karina; Faßnacht, Martin - In: Marketing Review St. Gallen : die neue … 41 (2024) 6, pp. 70-78

Line extensions are highly valued and frequently used in the FMCG world as they promote brand growth. Based on 29 expert interviews, this article explores the goals of line extensions and the factors that contribute to their success. A framework provides an overview of the strategic options...

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