Grundlagen des Preismanagements -- Strategie des Preises -- Analyse: Ökonomie des Preises -- Verhaltenswissenschaftliche Analyse -- Entscheidung: Eindimensionale Preise -- Entscheidung: Mehrdimensionale Preise -- Entscheidung: Langfristig optimierte Preise -- Entscheidung: Preisoptimierung und...

In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in...

Digitization is going to radically change the retail landscape throughout all channels and industries. This paper gives an overview of technological developments and challenges of digitization. Based on ten theses, the authors discuss the influence of digitization on the retail landscape and...

Pricing executives are prone to a number of biases that can partly explain the theory-practice gap in price management. Decision makers can successfully counteract such irrationalities with so-called debiasing strategies. This article provides an overview of the most relevant approaches and...