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A case for brands as assets :...
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Brand management
60
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60
Marketingmanagement
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English
119
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39
German
14
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Keller, Kevin Lane
161
Kotler, Philip
30
Lehmann, Donald R.
12
Hoeffler, Steve
10
Lane Keller, Kevin
7
Aaker, David A.
5
Houston, Michael J.
5
Apéria, Tony
4
Bloom, Paul N.
4
Brady, Mairead
4
Brexendorf, Tim Oliver
4
Georgson, Mats
4
Hansen, Torben
4
Heckler, Susan E.
4
Sood, Sanjay
4
Bliemel, Friedhelm
3
Farley, John U.
3
Golmohammadi, Alireza
3
Goodman, Malcolm
3
Keller, Kevin L.
3
Lemon, Katherine N.
3
Moorthi, Y.L.R.
3
Opresnik, Marc Oliver
3
Rajavi, Koushyar
3
Richey, Keith
3
Staelin, Richard
3
Ambler, Tim
2
Bayus, Barry L.
2
Bridges, Sheri
2
Chernev, Alexander
2
Dev, Chekitan S.
2
Edell, Julie A.
2
Fiske, Susan T.
2
Kervyn, Nicolas
2
Kumar, V.
2
Lu, Taihong
2
Malone, Chris
2
Moorthy, Sridhar
2
Swaminathan, Vanitha
2
Wakefield, Kirk
2
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Pearson Deutschland GmbH
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The journal of brand management : an international journal
7
Journal of Consumer Research
6
Journal of marketing
6
Marketing management : a quarterly business management publication of the American Marketing Association
6
Report / Marketing Science Institute
6
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of the Academy of Marketing Science
4
Always learning
3
Harvard business review : HBR
3
Journal of advertising research
3
Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
AMS review : official publication of the Academy of Marketing Science
2
Brand management ; Vol. 2
2
Business-to-business brand management : theory, research and executive case study exercises
2
European Journal of Marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
IIM Bangalore Research Paper
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of international marketing
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
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2
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2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
wi - Wirtschaft
2
wi wirtschaft
2
Advances in corporate branding
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
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ECONIS (ZBW)
113
OLC EcoSci
26
USB Cologne (EcoSocSci)
22
RePEc
9
Other ZBW resources
3
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1
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
2
Building customer-based brand equity : a blueprint for creating strong brands
Keller, Kevin Lane
-
2001
Persistent link: https://www.econbiz.de/10001622499
Saved in:
3
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
4
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2003
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001704792
Saved in:
5
The brand report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
6
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
7
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
8
Building a strong business-to-business brand
Keller, Kevin Lane
- In:
Business-to-business brand management : theory, …
,
(pp. 11-31)
.
2009
Persistent link: https://www.econbiz.de/10008661023
Saved in:
9
Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
Saved in:
10
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
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