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The effects of sequential introduction of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1991
Persistent link: https://www.econbiz.de/10004185850
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The effect of brand repositioning on memory for advertising information
Heckler, Susan Elizabeth; Keller, Kevin Lane; Houston, … - 1993
Persistent link: https://www.econbiz.de/10004204367
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Marketing management
Kotler, Philip - 2009 - 13. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10004908068
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2009 - 4. ed., Pearson internat. ed.
! --• "E S. '-"•"• " " * * .•""-. ; * ' Fourth Editio Northwestern University Kevin Laine Keller Dartmouth College ...
Persistent link: https://www.econbiz.de/10004931080
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Marketing management
Kotler, Philip (contributor); Keller, Kevin Lane (contributor) - 2009 - 13. éd.
Persistent link: https://www.econbiz.de/10004939060
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Marketing-Management : Strategien für wertschaffendes Handeln
Kotler, Philip; Keller, Kevin Lane; Bliemel, Friedhelm - 2007 - 12., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10004892251
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Strategic brand management : a European perspective
Keller, Kevin Lane; Apéria, Tony; Georgson, Mats - 2008
Persistent link: https://www.econbiz.de/10004947390
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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2012 - 14. ed., global ed.
Persistent link: https://www.econbiz.de/10009022636
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A framework for marketing management
Kotler, Philip - 2011 - 5th ed., internat. ed.
Persistent link: https://www.econbiz.de/10009022954
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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.
Persistent link: https://www.econbiz.de/10004831147