Narrow search
Showing 131 - 140 of 173
Cover Image
A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004259011
Cover Image
Marketing management in China
Kotler, Philip; Keller, Kevin Lane; Lu, Taihong - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004926089
Cover Image
Brand Equity Implications of Joint Branding Programs
LEBAR, ED; BUEHLER, PHIL; KELLER, KEVIN LANE; SAWICKA, … - In: Journal of Advertising Research 45 (2005) 04, pp. 413-425
Persistent link: https://www.econbiz.de/10005425124
Cover Image
Corporate Strategy - Managing Brands for the Long Run: Effective Brand Reinforcement and Revitalization Strategies
Keller, Kevin Lane - In: California management review : CMR 41 (1999) 3, pp. 102-124
Persistent link: https://www.econbiz.de/10006627148
Cover Image
Brand Familiarity and Advertising Repetition Effects
Campbell, Margaret C.; Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 30 (2003) 2, pp. 292-304
Persistent link: https://www.econbiz.de/10006649527
Cover Image
Brand Equity Implications of Joint Branding Programs
Lebar, Ed; Buehler, Phil; Keller, Kevin Lane; Sawicka, … - In: Journal of advertising research 45 (2005) 4, pp. 413-426
Persistent link: https://www.econbiz.de/10006499565
Cover Image
How Social-Cause Marketing Affects Consumer Perceptions - A market research technique called conjoint analysis can help managers predict what kind of affinity marketing program is likely to offer the best return on investment for their brand.
Bloom, Paul N.; Hoeffler, Steve; Keller, Kevin Lane; … - In: MIT sloan management review 47 (2006) 2, pp. 49-55
Persistent link: https://www.econbiz.de/10006228676
Cover Image
Letters - Comments from Kevin Lane Keller, Bernd Schmitt, Sir George Bull, Tim Ambler, and others
keller, Kevin Lane; Schmitt, Bern; Bull, George; Ambler, Tim - In: Sloan management review 40 (1999) 3, pp. 146-148
Persistent link: https://www.econbiz.de/10006299040
Cover Image
MANAGER'S TOOL KIT - The Brand Report Card - Most managers can identify only a few areas in which their brands excel or may need help. Here's a systematic way to assess your brand as a whole
Keller, Kevin Lane - In: Harvard business review : HBR 78 (2000) 1, pp. 147-158
Persistent link: https://www.econbiz.de/10005962032
Cover Image
The Effects of Brand Name Suggestiveness on Advertising Recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - In: Journal of marketing 62 (1998) 1, pp. 48-57
Persistent link: https://www.econbiz.de/10005979232