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A case for brands as assets :...
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Brand management
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English
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Keller, Kevin Lane
161
Kotler, Philip
30
Lehmann, Donald R.
12
Hoeffler, Steve
10
Lane Keller, Kevin
7
Aaker, David A.
5
Houston, Michael J.
5
Apéria, Tony
4
Bloom, Paul N.
4
Brady, Mairead
4
Brexendorf, Tim Oliver
4
Georgson, Mats
4
Hansen, Torben
4
Heckler, Susan E.
4
Sood, Sanjay
4
Bliemel, Friedhelm
3
Farley, John U.
3
Golmohammadi, Alireza
3
Goodman, Malcolm
3
Keller, Kevin L.
3
Lemon, Katherine N.
3
Moorthi, Y.L.R.
3
Opresnik, Marc Oliver
3
Rajavi, Koushyar
3
Richey, Keith
3
Staelin, Richard
3
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2
Bayus, Barry L.
2
Bridges, Sheri
2
Chernev, Alexander
2
Dev, Chekitan S.
2
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2
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2
Kervyn, Nicolas
2
Kumar, V.
2
Lu, Taihong
2
Malone, Chris
2
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The journal of brand management : an international journal
7
Journal of Consumer Research
6
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6
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6
Report / Marketing Science Institute
6
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
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4
Always learning
3
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3
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3
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3
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3
Measuring and managing brands
3
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2
Brand management ; Vol. 2
2
Business-to-business brand management : theory, research and executive case study exercises
2
European Journal of Marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
IIM Bangalore Research Paper
2
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2
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2
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ECONIS (ZBW)
113
OLC EcoSci
26
USB Cologne (EcoSocSci)
22
RePEc
9
Other ZBW resources
3
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Ist es Zeit für eine Markenstrategie? : [Kommentar]
Keller, Kevin Lane
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 93
Persistent link: https://www.econbiz.de/10009234038
Saved in:
12
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2013
-
4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
Saved in:
13
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
14
Aufbau starker B-to-B-Marken : ein Leitfaden
Keller, Kevin Lane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 733-748)
.
2010
Persistent link: https://www.econbiz.de/10003910072
Saved in:
15
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
16
Brand strategy
Keller, Kevin Lane
- In:
Handbook of marketing strategy
,
(pp. 289-305)
.
2012
Persistent link: https://www.econbiz.de/10009530855
Saved in:
17
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
18
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
19
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
20
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
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