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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane - In: Journal of marketing communications 15 (2009) 2/3, pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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"Das Führungsteam von Lilypad sollte vor allem Veränderungen hinter den Kulissen vornehmen, um die hotelübergreifende Auslastung zu verbessern"
Keller, Kevin Lane - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 3, pp. 116
Persistent link: https://www.econbiz.de/10003650478
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Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane - In: AMS review : official publication of the Academy of … 6 (2016) 1/2, pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
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The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
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Leveraging secondary associations to build brand equity : theoretical perspectives and practical applications
Keller, Kevin Lane - In: International journal of advertising : the review of … 39 (2020) 4, pp. 448-465
Persistent link: https://www.econbiz.de/10012260228
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Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
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Managing the growth tradeoff : challenges and opportunities in luxury branding
Keller, Kevin Lane - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 290-301
Persistent link: https://www.econbiz.de/10003847238
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Erfolgsfaktoren von Markenerweiterungen
Keller, Kevin Lane - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 793-807). 2001
Persistent link: https://www.econbiz.de/10003004212