Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A case for brands as assets :...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
60
Markenführung
60
Marketingmanagement
48
Marketing management
41
Markenartikel
38
Consumer behaviour
35
Konsumentenverhalten
35
Brand
31
Brand image
31
Markenimage
31
Marketing
27
Marketing theory
18
Marketingtheorie
18
Theorie
14
Theory
14
Markenpolitik
12
Strategisches Management
11
Brand extension
10
Markentransfer
10
Advertising
8
Werbung
8
USA
7
United States
7
Brand architecture
6
Product management
6
Produktmanagement
6
Corporate reputation
5
Firmenimage
5
Management
5
Markenarchitektur
5
Market research
5
Marktforschung
5
Strategic management
5
Wettbewerbsstrategie
5
B-to-B-Marketing
4
Beziehungsmarketing
4
Brand equity
4
Branding
4
Business-to-business marketing
4
China
4
more ...
less ...
Online availability
All
Undetermined
26
Free
7
Type of publication
All
Article
106
Book / Working Paper
67
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Lehrbuch
21
Aufsatz im Buch
20
Book section
20
Textbook
17
Reprint
9
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Working Paper
4
Case study
3
Fallstudie
3
Glossar enthalten
3
Glossary included
3
Collection of articles of several authors
2
Sammelwerk
2
Bibliographie
1
Collection of articles written by one author
1
Einführung
1
Fallstudiensammlung
1
Hochschulschrift
1
Konferenzschrift
1
Sammlung
1
Thesis
1
conceptual-paper
1
research-article
1
more ...
less ...
Language
All
English
119
Undetermined
39
German
14
French
1
Author
All
Keller, Kevin Lane
161
Kotler, Philip
30
Lehmann, Donald R.
12
Hoeffler, Steve
10
Lane Keller, Kevin
7
Aaker, David A.
5
Houston, Michael J.
5
Apéria, Tony
4
Bloom, Paul N.
4
Brady, Mairead
4
Brexendorf, Tim Oliver
4
Georgson, Mats
4
Hansen, Torben
4
Heckler, Susan E.
4
Sood, Sanjay
4
Bliemel, Friedhelm
3
Farley, John U.
3
Golmohammadi, Alireza
3
Goodman, Malcolm
3
Keller, Kevin L.
3
Lemon, Katherine N.
3
Moorthi, Y.L.R.
3
Opresnik, Marc Oliver
3
Rajavi, Koushyar
3
Richey, Keith
3
Staelin, Richard
3
Ambler, Tim
2
Bayus, Barry L.
2
Bridges, Sheri
2
Chernev, Alexander
2
Dev, Chekitan S.
2
Edell, Julie A.
2
Fiske, Susan T.
2
Kervyn, Nicolas
2
Kumar, V.
2
Lu, Taihong
2
Malone, Chris
2
Moorthy, Sridhar
2
Swaminathan, Vanitha
2
Wakefield, Kirk
2
more ...
less ...
Institution
All
Pearson Deutschland GmbH
1
Pearson Studium
1
Published in...
All
The journal of brand management : an international journal
7
Journal of Consumer Research
6
Journal of marketing
6
Marketing management : a quarterly business management publication of the American Marketing Association
6
Report / Marketing Science Institute
6
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of the Academy of Marketing Science
4
Always learning
3
Harvard business review : HBR
3
Journal of advertising research
3
Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
AMS review : official publication of the Academy of Marketing Science
2
Brand management ; Vol. 2
2
Business-to-business brand management : theory, research and executive case study exercises
2
European Journal of Marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
IIM Bangalore Research Paper
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of international marketing
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Pearson one series
2
Report / Marketing Science Institute / Marketing Science Institute
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
wi - Wirtschaft
2
wi wirtschaft
2
Advances in corporate branding
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business Horizons
1
Business horizons
1
California management review : CMR
1
more ...
less ...
Source
All
ECONIS (ZBW)
113
OLC EcoSci
26
USB Cologne (EcoSocSci)
22
RePEc
9
Other ZBW resources
3
Showing
41
-
50
of
173
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
42
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
43
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
44
Understanding stakeholder responses to corporate citizenship initiatives : managerial guidelines and research directions
Hoeffler, Steve
;
Bloom, Paul N.
;
Keller, Kevin Lane
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10003979324
Saved in:
45
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
46
Branding in B2B firms
Keller, Kevin Lane
;
Kotler, Philip
- In:
Handbook of business-to-business marketing
,
(pp. 208-225)
.
2012
Persistent link: https://www.econbiz.de/10009500169
Saved in:
47
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009406955
Saved in:
48
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
49
Commentaries and reply to "Can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger
;
Keller, Kevin Lane
-
2012
This series of discussions presents commentaries and a rejoinder on the economic perspectives on branding arising from Moorthy (Moorthy S. (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756-770)
Persistent link: https://www.econbiz.de/10009724867
Saved in:
50
Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger
;
Keller, Kevin Lane
;
Moorthy, Sridhar
- In:
Marketing science
31
(
2012
)
5
,
pp. 771-778
Persistent link: https://www.econbiz.de/10009665101
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
