This chapter asks the questions of whether traditional marketing tools and practices are sufficiently reflexive to deal in the international environment and how we might refine our understanding of cross-cultural environments. Starting from the vantage point that “international” occurs...

Purpose – The purpose of this article is to investigate consumption discourses in contexts characterized by multiple cultures and intercultural contacts, as multicultural contacts and multiple migrations challenge existing consumer acculturation models based on a dualistic process of...

European Works Councils in the Airline Industry -- From a Smart City to a Smart Destination: a Case Study -- Smart Tourism Approaches through Intelligent Print Media -- Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists -- Intelligent Packaging as a Dynamic...