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Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
Costa, Janeen Arnold (ed.); Bamossy, Gary J. (ed.) - 1995 - 1. [print.]
Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy -- Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh -- Marketing and the redefinition of ethnicity / Dominique Bouchet -- Consumer...
Persistent link: https://www.econbiz.de/10013532809
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Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de (contributor) - 2010 - 3. ed.
Persistent link: https://www.econbiz.de/10004941844
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Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008777838
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Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de - 2004
Persistent link: https://www.econbiz.de/10004729065
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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz (ed.) - 1999
Persistent link: https://www.econbiz.de/10001530954
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Die Vergleichbarkeit von Befragungen im Rahmen der internationalen Konsumentenforschung
Wich, Donald J. - 1989
Persistent link: https://www.econbiz.de/10000784676
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Journal of international consumer marketing
1988-: Philadelphia, Pa. : Taylor & Francis Group; … - 1.1988 -
Persistent link: https://www.econbiz.de/10000426971
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Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de - 1998
Persistent link: https://www.econbiz.de/10000626940