Indonesia is a large market for consumer product targeting youth consumers, with populations of more than 70 million young inhabitants and market size of 155 billion US Dollar. The size of this potential market attracts foreign products with globally-recognized brands to enter the Indonesian...

Survival of any business depends on its customers' acceptability. Due to increased globalization the customer base is not limited to domestic market but also international market. This requires managers to have better insight about consumer perception and behavior to predict the foreign market...