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Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences

Kivenzor, Gregory J. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 142-158

Persistent link: https://www.econbiz.de/10011429362

The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning

Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of international marketing 24 (2016) 2, pp. 22-39

Persistent link: https://www.econbiz.de/10011500430

Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands

Gaur, Sanjaya Singh; Bathula, Hanoku; Valcarcel Diaz, … - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 477-494

Persistent link: https://www.econbiz.de/10011443126

Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers

Yang, Qinghua; Snell, Katy; Tsai, Wanhsiu Sunny - In: Journal of international consumer marketing 27 (2015) 3, pp. 220-236

Persistent link: https://www.econbiz.de/10011306310

The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers : the moderating role of country development status

Jin, Zhongqi; Lynch, Richard L.; Attia, Samaa; … - In: International business review : the official journal of … 24 (2015) 3, pp. 380-393

Persistent link: https://www.econbiz.de/10011279699

Marketing in China

Wang, Yonggui (ed.) - 2016

Persistent link: https://www.econbiz.de/10011390389

Antecedents of belief in global citizenship : a two-country empirical investigation

Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C.; … - In: Journal of global marketing 28 (2015) 1, pp. 52-66

Persistent link: https://www.econbiz.de/10010520761

The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior

Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387

Persistent link: https://www.econbiz.de/10011410261

Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition

Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo - In: International journal of business and globalisation : IJBG 20 (2018) 2, pp. 139-151

Persistent link: https://www.econbiz.de/10011929630

How does the antecedents of product country image affect willingness to buy foreign products?

Bushra, Aliya; Zafar, Sohail - In: Pakistan journal of commerce and social sciences 11 (2017) 2, pp. 524-541

The aim of this study is to test the effect of four antecedents of Product Country Image: i) Materialism, ii) Consumer Ethnocentrism, iv) Value Consciousness and Cosmopolitanism, on Home Product Country Image and Foreign Product Country Image. This relationship has not been tested before in...

Persistent link: https://www.econbiz.de/10011930429