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Consumer responses to hedonic food products : healthy cake or indulgent cake? : could dialecticism be the answer?
Jakubanecs, Alexander; Fedorikhin, Alexander; Iversen, … - In: Journal of business research : JBR 91 (2018), pp. 221-232
Persistent link: https://www.econbiz.de/10011902935
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Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 27 (2019) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
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Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria; Vollero, Agostino; Siano, Alfonso - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
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Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
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Old country passions : an international examination of country image, animosity, and affinity among ethnic consumers
Papadopoulos, Nicolas; El Banna, Alia; Murphy, Steven A. - In: Journal of international marketing 25 (2017) 3, pp. 61-82
Persistent link: https://www.econbiz.de/10011752715
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Consumer ethnocentrism, country image and local brand preference : the case of the Colombian textile, apparel and leather industry
Correa, Santiago; Parente-Laverde, Ana-Maria - In: Global business review 18 (2017) 5, pp. 1111-1123
Persistent link: https://www.econbiz.de/10011778314
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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Here, there and everywhere : a study of consumer centrism
Prince, Melvin; Davies, Mark A. P.; Cleveland, Mark; … - In: International marketing review 33 (2016) 5, pp. 715-754
Persistent link: https://www.econbiz.de/10011620308
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Commentary on "Co-creating stakeholder and brand identities : a cross-cultural consumer perspective"
Faurholt Csaba, Fabian - In: Journal of business research : JBR 70 (2017), pp. 411-413
Persistent link: https://www.econbiz.de/10011620579
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Consumer culture theory
Özçaglar-Toulouse, Nil (ed.); Rinallo, Russell (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011586593