"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...

Session 1.1: Cultures, Regions, and Identity -- Session 1.2: Cross-Cultural Ethics and Social Responsibility -- Session 2.1: Marketing Strategy and Performance -- Session 3.1: Consumer Behavior across Cultures (I) -- Session 3.2: Business-to-Business Marketing across Cultures -- Session 4.1:...

"International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars. The authors delve into the profound impact of cultural dimensions on...

"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--